Web Development / SEO Presentation
My SEO Venture: An overview
- Education: UNCW Management Information Systems
- Google Adwords: Sage Island
- Web Development/Internet Marketing: Ford Design Group
- Director of Search Marketing: HomeInsurance.com
Top Questions:
What skills are most important today for a web developer?
- Exceptional Design: Cutting Edge, Striking, Unique (Inspiration: 50 Beautiful Website Designs)
- Adobe Products: Photoshop / Fireworks / Dreamweaver
- Front End: HTML/CSS, Javascript, Ajax, Flash, & ActionScript (Help: DynamicDrive.com)
Functionality
- Dynamics: ASP, PHP, Java, Perl (Article: ReadWriteWeb.com: The 10 Most Marketable Web Development Skills)
- Database: SQL, MySQL
Why are clutter free web pages much better for the public?
- Rich Web Appearance: Wow! This is a “strong” company, I can trust them.
- Clean, Direct Navigation: 1 to 3 Goals in Mind
- Satisfaction Guaranteed: "Hey! Wilma, check this site out, I found exactly what I was looking for."
What techniques do you use for search engines?
- On-page SEO – titles, meta, headers, tags, styles
- Creditability: unique content, tools, articles, press
- SEO Success Pyramid
What are the challenges you face in getting a visitor to convert?
- Poor User Experience
- Lack of Immediate Interest
- Brands (Example: Eye Tracking Studies)
SEO Resources: Tools & Tips
Go To Resources
Google Webmaster Central Blog
SEOBook
SEOMoz
Tools
Rank Checker
Google Adwords: Keyword Tool
Google Webmaster Tools